Strategy-led. Technology-fluent. Built to partner.
We started Tidal because great companies deserve a strategic technology partner that can actually build. Not a deck factory. Not a body shop. One senior team that sets the strategy, ships the software, and stays accountable for the result.
The way we work is the product.
Senior by default
No pyramid. The people who win the work do the work. Every engagement is led by partners and staffed with senior practitioners.
Strategy that ships
We don't hand off a deck and disappear. We design, build, and run. Accountable for outcomes, not artifacts.
Technology with a thesis
Every recommendation has a business reason. Every build has a strategy behind it. We don't chase the new. We chase the right.
Craft is non-negotiable
The interface, the model eval, the security posture, the migration plan. We obsess over the details others skip.
Lauryn Hudson
Preston Edwards
Built by operators who've been in your seat.
Tidal was founded by practitioners who've led technology strategy, secured global platforms, and shipped products used by millions. We started this firm to give ambitious leaders something the market still doesn't offer: a single team that can set the strategy and ship the software.
Lauryn Hudson
Co-Founder
Strategy-led technologist with a background in enterprise transformation across financial services, healthcare, and consumer sectors.
Preston Edwards
Co-Founder · AI Engineer
AI engineer specializing in agentic systems, Claude implementation, and LLM application architecture. Leads Tidal's AI and Claude practices.
Let's plan your next move.
If you're building something ambitious, we want to hear about it. A partner responds within one business day.